What is Virtual Design?

Virtual design is a flexible, efficient way to elevate your short-term rental without the cost or hassle of onsite services. By working remotely, we can quickly create tailored design plans, product selections, and styling guidance that quickly transform your space into a market-ready, hospitably focused listing.

Cozy bedroom with a brick wall, white pillows, patterned dark pillow, wicker basket, curtain, and balcony with a wooden chair outside, greenery visible through the glass door.

Which path are you on?

TLDR:

  • Path A: "Just need an expert opinion? Book a 1-Hour Consult."

  • Path B: "Need to boost occupancy fast with a refresh? Choose Strategic Refresh."

  • Path C: "Full property transformation? Choose Turnkey."

A cozy bedroom with a neatly made bed, green walls, and a variety of framed botanical art on the wall. There are pampas grass and plants as decor, and a round woven pendant light hangs from the ceiling. A window to the right allows natural light, illuminating the room's earthy tones.

The Turnkey Transformation.

For hosts starting a new chapter or undergoing a full property overhaul.

This is a comprehensive, end-to-end design experience. We move beyond simple furniture selection to craft a property that functions with the intentionality of a professional space while retaining the warmth and comfort of a home.

  • Story-Driven Concept: We identify the unique narrative of your space to ensure your property stands out in a crowded market.

  • Operational Design: Leveraging my 15 years in global hospitality, we prioritize guest comfort and long-term durability, ensuring the layout and flow meet the demands of every guest.

  • Complete Design Specifications: We provide a comprehensive, room-by-room design plan and a curated shopping list for every item needed, empowering you to execute the look with confidence.

  • ROI-Focused Strategy: We make smart, purposeful design decisions that boost ADR and ensure your property remains competitive for years to come.

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A workspace featuring a silver laptop, a black iPhone, a small potted succulent plant, and a glass cup of dark beverage on a cork coaster.

The Strategic Refresh.

For hosts who want high-impact visual updates without a major renovation.

Perfect for the property that has "good bones" but needs a sharper, more intentional look to capture guest attention and command higher rates.

  • Precision Styling: We focus on the high-impact elements—like accent walls, window treatments, lighting, and textiles—that instantly elevate your listing.

  • Seamless Execution: We work with your existing furniture, recommending targeted upgrades that fit your layout.

  • In-Stock Priority: Our selections are based on availability, ensuring you can implement your refresh quickly to see an immediate boost in bookings.

  • Actionable ROI: A strategic, curated approach that transforms your visual appeal without the downtime or cost of a full remodel.

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A white bookshelf with three shelves, containing books, a vintage camera, a potted green plant, and decorative items.

1-Hour Design Consultation.

Don’t gamble on your design decisions. This 1-hour working session gives you direct access to my design director perspective to help you navigate your biggest STR questions. From space planning and amenity curation to solving complex layout issues, we’ll move through your list in real-time so you can stop guessing and start building a guest-ready space that performs.

Investment: $250

Book now

Our Process.

A white desk with a silver laptop, a black iPhone, a small potted succulent, and a glass mug of dark coffee on a cork coaster.

1-Hour Design Consultation.

Need a second set of eyes on your project? Let’s talk. In this one-hour consultation, we’ll tackle your specific design hurdles together. Whether you're stuck on a color palette, need advice on guest-proofing your furniture, or want to enhance your property’s unique story, I’m here to provide the expertise you need to get back on track and excited about your project again.

If we discover your project needs a deeper dive, the consultation fee can be applied toward any of our larger design packages.

How to make the most of our hour - In the booking process you will have the opportunity to send your listing link, floor plan, ort specific dilemmas so we can be prepared for our session.

Investment: $250

book now
A white ceramic vase with dried grass, a small white dish holding a twisted brown candle, on a wooden surface, with soft lighting and a framed artwork on the wall in the background.

The Strategic Refresh.

Refreshing your space is one of the most effective ways to elevate your listing, drive higher occupancy, and command a better ADR.

Meaningful transformation requires intentional investment to truly "shift the needle." For most properties, a successful refresh typically ranges from $8,000–$20,000 in total project costs, depending on size and scope.

During our inquiry process, we will align on your specific target budget. By meeting this investment threshold, we can ensure the high-end, curated look that makes your listing stand out from the competition and work harder for your bottom line.

Investment:

  • Up to 3 Bedrooms: $2,900

  • Up to 5 Bedrooms: $3,700

Ready to transform your listing? Explore the process below:

  • We’ve designed a streamlined onboarding process so you can secure your start date and get your project moving without the back-and-forth.

    • 1. Secure Your Start Date: Use our real-time calendar to select the week you’d like your project to begin. Once you complete the intake form, your spot is officially reserved.

    • 2. Quote & Contract: Based on your property size, you’ll receive an instant personalized quote. From there, you can sign the agreement and submit your 50% deposit via our secure platform (Zelle, ACH, or credit card) to finalize your booking.

    • 3. Share Your Vision: Once your deposit is confirmed, you’ll receive a tailored questionnaire. This is where you can share your goals, budget, reference photos, and current listing details. The more you share here, the better we can understand your space.

    • 4. We’re Off & Running: With your vision and property details in hand, we officially begin your design phase. You’ll be updated as we curate the perfect, high-impact look for your listing.

  • I’ll source in-stock, quick-ship items—such as textiles, lighting, art, and decor—that elevate your current style and enhance the guest experience without the need for a full renovation.

    Typically a 1 week delivery time! Once we’ve reviewed your project I will confirm a delivery date in writing.

  • You’ll receive an itemized shopping list with clickable links and a professional Installation Guide. This guide ensures your rugs, drapery, and art are placed with precision, giving you a polished, high-end result with minimal effort.

    We also include wallpaper, art and drapery installation guides to install like a pro!

Ready to give your listing a fresh new look? Build your quote and let's get started on your refresh!

Build a quote
A modern bedroom with a four-poster bed, two beige armchairs, a small black table with white flowers, and black-and-white artwork on the walls. The room has white walls and curtains, a wooden floor, and a chandelier hanging from the ceiling.

The Turnkey Transformation.

Typically executed as a full-home design or a comprehensive multi-room bundle, this package is designed to take a property from an empty space to a fully realized, guest-ready listing.

We’ve streamlined our Virtual Design process to be as efficient as it is creative.

Here is how we move from initial concept to your final installation guide:

  • Reach out and introduce yourself, fill out the inquiry form and set up a 30 minute Intro call. Here we will chat about your property, goals, design style and see if we are a good fit. If we are, we will send through a final contract for your approval and 50% deposit invoice.

    You can pay the 50% deposit via Zelle, ACH, or credit card through our secure platform. Please note a 3% surcharge is applied when paying with a credit card.

  • Once a contract has been signed and initial payment received, we will send out a “Discover Your Home’s Story” form for you to fill out, we will invite you to schedule a 60 minute kick off call to identify your ideal guest, project scope, amenities, budget, ADR and work together create your properties story.

  • We will get to work on the furniture plans, sourcing furniture and decor, creating design boards that build and support your STR’s story.

  • We will send a final invoice, upon payment we will send your Design Presentation and you can schedule your formal presentation where we will walk you through every detail of your STR design.

    If you have comments, we will pick them up on this call and send one round of revisions for your final approval.

  • Once approved we will send over the final furniture layouts, design boards, and shopping list along with a complete stocking list for the property. This has pretty much every item imaginable to get your STR guest ready, down to the vacuum, coffee maker and toilet paper…

  • Now it’s your turn!! During this week you will order items all items online via the links provided and make delivery arrangements. Why is this week so important?? Well, if any item is out of stock or no longer available in the first week after hand over, we make the reselection at no additional cost. If items are ordered after that One Week Work Window, reselections will be made on an hourly basis at $150 per hour.

  • Once you confirm all orders have been placed, I’ll send you an install guide so you know exactly where to put EVERYTHING! Down to the mounting height of the art and where to put the pillow. This saves you the head ache of having to figure it out!

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Add On Services

These can bee added to any of the above packages during the quoteing process

  • We would love to assist with finish selections for any size project, this truly helps tie the story together.For a bathroom this typically includes suggestions for floor and wall tile, paint/wallpaper, lighting, vanity and plumbing fixtures.

    For homes over 4000SF, this service will be included in your package. For homes under 4000SF, this will be an add of $1/sf.

    Single room price, $500

  • Receive high quality renderings that can be used for easy design review, HOA approval or early marketing material.

    -$100/room

  • Since we helped develop the story of your home, let us complete the package! We will provide the house name, logo, color palette, fonts and branding guidelines.

    -Starting at $1000

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Selected Works.

Living room with light blue walls, dark curtains, cream sofa and armchair, patterned area rug, black side table with white lamp, gold and cream round side table, modern art with cranes, decorative pillows, green throw blanket, black and cream sideboa
A modern dining room with a rectangular white table, surrounded by five beige upholstered chairs. The dark teal accent wall features three colorful posters of cocktails labeled Espresso Martini, Gin & Tonic, and Margarita. To the left, a white sidebo
A bedroom with a teal accent wall, a wooden bed with colorful pillows and bedspread, white upholstered bench at foot of bed, two nightstands with lamps and flowers, framed artwork above the bed, yellow curtains on window, ceiling fan and chandelier
A bedroom with a large orange semi-circular headboard, floral wallpaper with peacocks, a white bed with blue and orange pillows, and orange curtains. There is a window, a ceiling fan, a mirror, a wall art, and a small table with shoes and a suitcase.
Bedroom with jungle-themed wallpaper depicting tropical plants and parrots, green bedding, pink throw blanket, animal art prints on the wall, green curtains, and a window, with nightstands, lamps, a record player, and a decorative pillow with a tiger
Modern home office with a wooden desk, white chair, beige armchair, dark wood shelves with decor, floral wallpaper, pink curtains, framed art, and a patterned rug.
Decorative interior design mood board featuring tropical wallpaper, oval mirror with wooden frame, black metal console table with wooden top, woven basket, vintage-style wall sconces, and various vintage and art prints.
A dining room with two windows with green curtains, a black arched cabinet, a chandelier with multiple bulbs, a round wooden table, two chairs with beige cushions, and an area rug with a floral design.
Living room with beige sectional sofa, brown armchairs, a black coffee table, green ottomans, framed artwork, a potted plant, and a large window with curtains.
A bright sunroom with a large window overlooking a garden, featuring two dark gray armchairs, a round patterned rug, a wooden coffee table, a chandelier, and decorative paddle-shaped wall art.
A modern entryway with a large potted plant, a wooden console table, a mirror, a table lamp, decorative objects, two yellow upholstered stools, and a green rug, with ceiling lighting and a white wall background.